The world economy has moved from the industrial age to the information society. With a steady evolution there is a variety of new technologies that can provide advanced traffic information solutions. With a global competition and technological progress the demands for traffic information is higher than ever.

The vision of trafficnow is to continuously strive to make incremental steps towards bridging the gap between the latest technology available and the information needed to provide real-time traffic data.

The mission of the company, that is, the business activity that will be carried out by trafficnow, will include the following:

1. Innovate to make available more and more important information about the traffic that surrounds us;
2. To continuously search for new technologies that can be used for traffic purposes;
3. To reduce urban & metropolitan traffic congestion by making traffic data more readily available;
4. To partner with the premier public and private institutions in order to provide solutions for urban & metropolitan traffic congestion;
5. To provide an agile alternative for companies looking outside their own organization for research & development in the latest technologies for the ITS industry;
6. To facilitate the transformation of urban & metropolitan traffic data into solutions which benefit governments, inhabitants, and economies.